With the New Year approaching, many of us (including me) will resolve to lose weight. Some will take the slow, steady route, while others will look for fad diets to get them there faster and easier. I find the quick-fix approach to weight loss very similar to the approach to lead generation for logistics businesses.
Let’s say, instead of marketing and selling logistics, you sold office furniture. Your current challenge: set up sales visits with local office managers.
Einstein once said “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
For many years, I worked at an advertising & public relations agency. I was a “suit,” not a “creative.” In other words, I managed the clients and provided input to the art directors and copywriters, who translated this input into ad concepts, slogans and commercials. The magic.
When selling logistics services, do you ever wonder if the words you use in your sales and marketing materials really matter?
Let me tell you about two meetings with two separate logistics companies.
This week’s blog poses a philosophical question: Would you rather be liked by many, or loved by a few?
As marketers and logistics writers, we like to think we can churn out some pretty, polished prose. Even stuff with alliteration.
One of the questions I get most often about marketing for logistics businesses is about logistics conferences and trade shows. Are they worth the cost to participate?
When it comes to the home, yard and garden, my wife and I are the perfect combination of creativity and brawn.
.png)
