Author Archives for ‘Jim Bierfeldt’

If you want to know how to sell logistics services, the best people to ask are your potential customers.

If part of your logistics marketing strategy involves content creation and content sharing, I’m willing to bet you work too hard and worry too much.

I like nature in the raw.  Seeing and experiencing unexplored places.

When marketing supply chain services or products, how do you spend your time -- telling your story or getting others to tell it for you?

Have you seen the 2007 film, Michael Clayton?

I read a quote the other day from marketing pundit Seth Godin:  “Don’t find customers for products, build products for customers.”

In my younger days, I spent many a night in a particular Irish tavern in the Bronx, NY.

I'm posting a little early this week to call attention to today -- April 21 -- as the day Google's newest algorithm change goes into effect.

Marketing is becoming a more relevant role within logistics businesses, but the function is rarely a driving force for the company.

The symbol of the funnel has been used for years to represent the custom acquisition process.  Lots of stuff comes in the top, and a small percentage falls to the bottom as new customers.