LOGISTICS MARKETING BLOG

So the other day, one of my clients gets a hit on their pay per click (PPC) campaign. It was from a company in California that wanted to sell this logistics company search marketing services.

We evaluate a lot of websites. We use our experience and insight to check performance, effectiveness, errors, and opportunities. We also use a number of tools.

During one of my first jobs out of college, I had the assignment to write a story about the successful New York City restauranteur, Maurice Reidy, who was being honored by my employer.

It’s budget time.

It’s been a very long time since anyone has called me “sexy."

OK, cards on the table… no one has ever called me “sexy.”

When you’re in need of a plumber, or an electrician or similar professional help, my guess is you ask three questions in succession:

Does your logistics business have an inferiority complex?

Any Seinfeld fans out there?

How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value.

I recently came across an old article by marketer Mike Moran that contained a story about a long-haired hippie in the 1960s struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes.

The hazy summer heat has set in, so naturally all thoughts turn to… ice fishing.