A Content Marketing Mix That's Specific for Supply Chain Companies

There are lots of good writers out there.

At Logistics Marketing Advisors, we’re good writers who also understand the supply chain. With little to no learning curve, we can work with your experts to translate their knowledge into compelling content as part of your overall content marketing strategy.

Blog posts
White papers and eBooks
Case studies
Videos

Great content is used to support an inbound marketing strategy, also known as content marketing. That’s when prospects searching for a solution to a problem on the internet find your content and are led to your website to download the document or view the video. There is no better time to engage with a prospect than when they are searching for a solution to a problem.

Read our article:
Lead Generation for Logistics Businesses: Who’s Job Is It, Anyway?

Sharing Content Is Part of an Aggressive Content Marketing Program

Of course, creating the content is just part of the answer to a great content marketing mix. We’ll use our knowledge of the supply chain media and social media sites to share your content where your best prospects will see it. And we’ll make promotion of the content part of your marketing calendar. We’ll also integrate content offers into existing marketing programs, such as ad campaigns and newsletters, to maximize exposure.

Unique Content: A Marketing Workhorse

When you create useful content that makes your prospects smarter, you create the foundation for many different marketing tactics. From that one piece of content – let’s say it’s a white paper – you can create:

A video of the author summarizing her position
A blog post summarizing the paper’s main thoughts
Fresh web content to drive more visitors to your site
A speech that could be given at a logistics industry conference
A pitch to an editor that may result in positive publicity
An email to customers and prospects who may be interested in the topic covered, with an offer to download the paper

The list goes on. Good content, while it takes time to create, can be re-purposed and made part of your marketing mix in many different ways.