ABOUT US

Logistics Marketing Advisors designs and executes strategic marketing programs that help logistics businesses drive revenue and profit.

We marry expertise in marketing and communication strategy with an understanding of the logistics industry, so clients benefit from:

• Targeted advice from someone with a successful track record of marketing logistics services
• Industry knowledge, with little or no learning curve
• Experience across a range of service providers
• Existing relationships with journalists, consultants and associations that service the logistics industry

Our Focus

We are a small, specialty agency focused on one industry — the logistics industry.  This allows us to maintain the industry knowledge and contacts required to help our clients succeed.

Our Approach

In the logistics services industry, many companies that look and sound alike are competing for the same customers.  We believe marketing success depends on having a PROMISE to the market that is different and compelling enough to be heard above the significant noise level in the industry.

So we start with some basic, but pretty important, questions.  What value do you drive for customers?  How is your solution different or better?  What companies and markets offer the best match for your value proposition?  Answers to these and other strategic questions help us define your core promise to customers, with messaging that is simple, clear and powerful.

Once this strategic platform is established, we recommend and execute the marketing and communication strategy programs best suited to reinforce the value of your brand among those most likely to purchase your services.

Then we measure results to determine what’s working and what’s not (we prefer to stick with the stuff that’s working).

Our People

Jim Bierfeldt is the chief strategist who oversees or implements programs, assuring focused, senior-level support.  As needed, Jim leverages his extensive network of creative specialists to access services appropriate to your need and budget.

Jim has had a long career in marketing and communication strategy, including nearly 20 within the logistics industry.  He began his logistics industry career with USCO Logistics, where he served as Director of Marketing and Corporate Communications, Vice President of Sales & Marketing, and Vice President of Marketing.  He continued in senior marketing positions with the company after USCO’s purchase by Kuehne + Nagel, a leading global logistics company, and led the transition from USCO Logistics to the new Kuehne + Nagel Contract Logistics brand in North America.

Jim was the prime marketing strategist in repositioning USCO Logistics from a second-tier warehouse services provider to a top-tier, full-service provider of integrated logistics services. His efforts helped drive a 33% CAGR over a 5 year period and set the stage for the purchase of the company by Kuehne + Nagel.

Prior to USCO, Jim was account supervisor at a large advertising and public relations agency, where he planned and implemented communications programs for business-to-business and consumer clients.

Jim holds a Masters Degree in Communications from Fordham University and has been an active member of the Council of Supply Chain Management Professionals, the International Warehouse Logistics Association and the Warehousing Education and Research Council.

Jarrod Ruby is the marketing manager who implements best-practice marketing tactics while supporting project planning and strategy efforts.  Jarrod leverages his extensive experience in digital and inbound marketing, content creation, and account management to deliver personalized solutions to LMA clients.

Jarrod has worked within marketing and communication strategy for the past 15 years.  He began within the preventive healthcare industry with EHE International, where he served as a Technical Writer and then Communications Director.  After leaving preventive healthcare for the agency world, Jarrod has overseen and/or performed nearly aspect modern B2B and B2C marketing operations across multiple industries – before finding his home in logistics.

Jarrod holds a B.A. in Communications from the University of Connecticut.