Category Archive for ‘marketing logistics’

I am an advocate of content marketing, which is basically creating useful information that addresses the challenges faced by your best prospects.

So the other day, one of my clients gets a hit on their pay per click (PPC) campaign. It was from a company in California that wanted to sell this logistics company search marketing services.

During one of my first jobs out of college, I had the assignment to write a story about the successful New York City restauranteur, Maurice Reidy, who was being honored by my employer.

It’s budget time.

It’s been a very long time since anyone has called me “sexy."

OK, cards on the table… no one has ever called me “sexy.”

When you’re in need of a plumber, or an electrician or similar professional help, my guess is you ask three questions in succession:

Does your logistics business have an inferiority complex?

Any Seinfeld fans out there?

How clear and crisp is your company’s value proposition? In my last blog post, I talked about writing for websites and the importance of having a clear, simple expression of your company’s value.

The hazy summer heat has set in, so naturally all thoughts turn to… ice fishing.

I recently accepted a trial offer to download stock images for free for a short period.  As a rule, I try to avoid stock, but they’re necessary at times and, after all, free is a good deal.  My experience with Bigstock Photo was great.  Finding and downloading images was fast and easy. But what was most interesting was the series of messages that were triggered on their website when I clicked “cancel my trial” a few days in.